Welcome everyone to our exhibition

We will hold an exhibition in Sydney, Australia from September 8th to 11th, 2025. Our booth number is HQ57. We welcome everyone to come to our booth to taste our original freeze-dried products and discuss the future of the freeze-dried market.

Freeze-drying technology has broad prospects for future development because it can maximize the preservation of food's color, aroma, taste, shape and nutritional components (especially heat-sensitive nutrients).

I. Core Drivers: Why Will the Freeze-Dried Food Market Continue to Grow?

1. Evolving Demand for Healthy Nutrition: Consumers are increasingly seeking "clean label," additive-free, and natural, healthy foods. The freeze-drying process, which requires no preservatives and retains over 95% of the nutrients in the raw materials, perfectly meets this demand.

2. Convenient Lifestyle: With the accelerated pace of modern life, freeze-dried foods (such as freeze-dried fruit snacks, freeze-dried coffee, and instant soup/porridge) offer lightweight, ready-to-eat, and easy-to-store solutions, satisfying the urban population's pursuit of a convenient lifestyle.

3. The Rise of a New Consumer Group: Young families are the primary consumer group. They are open to new experiences, value quality, and are willing to pay for their interests and health. The attractive appearance and unique taste of freeze-dried foods strongly appeal to them.

4. The Exploding Pet Economy: Pets are now considered family members, and owners are willing to purchase high-quality food and snacks for their furry companions. Freeze-dried pet food (staples and snacks), due to its high meat content, additive-free nature, and natural nutrition, has become a representative of high-end pet food and a rapidly growing segment.

5. Supply chain and technological maturity: With the continuous advancement of freeze-drying equipment and technologies (such as energy-saving technologies and intelligent control) and large-scale production, the cost of freeze-dried products is expected to gradually decrease, moving them from "high-end niche" to "high-quality mass-market".

II. Specific Future Development Trends

1. Product Diversification and Innovation

• Beyond Fruit Snacks: The early freeze-dried market was dominated by fruit slices (strawberries, mangoes, etc.). It will develop in more diverse directions in the future:

• Vegetables: Freeze-dried okra, mushrooms, broccoli, etc. as healthy snacks or cooking ingredients.

• Staple Foods and Dishes: Freeze-dried instant noodles, rice, porridge, soups, curry, etc., providing better options for camping, outdoor activities, and emergency storage.

• Beverage Innovation: Freeze-dried coffee (already a huge market), freeze-dried tea powder, freeze-dried juice cubes, freeze-dried yogurt cubes, etc.

• Functional Foods: Developing more functional freeze-dried products by combining probiotics, collagen, and superfoods (such as chia seeds and kale powder).